From Chaos to Curation — Marcus's Gallery Story
Running an art gallery means juggling artists, exhibitions, commissions, and collectors. Morgan helped Marcus turn creative chaos into a thriving business.
The Gallery Was Thriving. The Business Was Drowning.
- Artist commissions tracked on spreadsheets — errors every month
- Exhibition planning scattered across emails and sticky notes
- No system for provenance, sales history, or collector relationships
- Invoicing done manually, chasing payments taking hours each week
- No visibility into which artists or exhibitions were actually profitable
The Conversation That Changed Everything
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Marcus: "I run a mid-sized gallery — 24 represented artists, 6 exhibitions a year. The art side is incredible. The business side is killing me. I'm losing track of commissions, I have no idea which pieces are on consignment vs sold, and my biggest collector just got the wrong invoice. I need help."
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Morgan: "24 artists, 6 exhibitions — that's a serious operation. The problems you're describing are all solvable. Let me ask: what's costing you the most right now — the commission tracking, the inventory confusion, or the collector relationships?"
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Marcus: "All three honestly. But the commissions are the most embarrassing — I've underpaid two artists this year and I didn't catch it until they did."
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Morgan: "That's fixable. I'll build you an Artist & Commission Tracker — every sale automatically calculates and logs the artist's split. Plus an Exhibition Planner for scheduling, logistics, and budgets. And a Collector CRM so you never send the wrong invoice again. Give me a few minutes."
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Morgan: "Done. You have three new apps inside Canobi.ONE — Artist & Commission Tracker, Exhibition Planner, and Collector CRM. Every sale now auto-calculates commissions. Your exhibition calendar is live. Your top 50 collectors are imported and tagged. Want to review the first commission report?"
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Marcus: "This would have taken a developer six months and cost me a fortune. How is this already done?"
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Morgan: "You described the problem in plain English. I built it. No developer, no agency, no waiting. The apps are yours now — they run every day without me. But I'm not going anywhere."
What Morgan Built for Marcus
Artist & Commission Tracker
Auto-calculates every artist split on every sale. No more errors, no more awkward conversations.
Exhibition Planner
Plan, schedule, and budget every exhibition in one place. Crew, logistics, and opening night sorted.
Collector CRM
Every collector, every purchase, every preference tracked. Right invoice, every time.
Six Weeks Later
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Marcus: "Commissions are perfect — artists are actually commenting on how professional the statements look now. I ran my first exhibition P&L last week. Turns out two of my biggest shows last year lost money. I had no idea. Now I can fix that."
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Morgan: "That's exactly what this is supposed to feel like. The data was always there — now you can see it. Ready to plan your most profitable exhibition yet?"
Here's exactly what's waiting for you
- 🎨 Artist and Exhibition Manager — Track every artist, artwork, exhibition, and sale in one place. Know what's on the wall, what's in storage, and what's sold.
- 📋 Provenance and Artwork Records — Full history for every piece: origin, valuations, condition reports, certificates of authenticity, and ownership chain.
- 💰 Commission and Sales Tracking — Automatically calculate artist commissions, generate invoices, and reconcile payments without a spreadsheet in sight.
- 📅 Event and Opening Night Planner — Manage exhibition openings, guest lists, invitations, and follow-ups — all connected to your contact database.
- 🤝 Collector CRM — Build lasting relationships with collectors. Track purchase history, preferences, and communication so every conversation feels personal.
- 📊 Gallery Performance Dashboard — See which artists, exhibitions, and channels drive the most revenue so you can make smarter decisions every season.
Every gallery has a story. Let's build yours.
Tell Morgan about your gallery and we'll show you exactly what we can build — in plain English, in minutes.
Ready to meet your Morgan?
Everything Marcus now has — yours from day one. No developer. No agency. No waiting.
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